The Concept Stadium | Festivals Malta
Idea Generation | Creation of Main Illustration
The campaign for the 2021 (pandemic-version) of Carnival has been a fun collaboration between The Concept Stadium and myself.
The protagonist for the 2021 edition was Pawlu ‘il-Pampalun’ Curmi – a well-loved, popular character who was practically synonymous with the Maltese Carnival.
The lightheartedness of the event allowed for the inclusion of cheeky details such as the snapping mask (hinting that perhaps hope was round the corner) and the “Xumm Pumm” (fireworks sounds that have made their way into local, common discourse – thanks to the popular Malta’s Got Talent participant known as il-Kapxi).
